When looked at from a numbers perspective, Veronica Mars fans cared more about having a Veronica Mars movie produced than Americans do about campaign finance reform.
In March 2013, the Veronica Mars movie campaign on Kickstarter raised $2,669,274 in just 24 hours and $5,702,153 before it closed from 91,585 backers; the campaign was revolutionary. Mayday Pac, a campaign to create a Super PAC with which to fight Super PACs, should have had a numbers advantage. The results of the Mayday fundraising could potentially impact all Americans nationwide – a pool of over 381 million people – whereas the Veronica Mars campaign sourced from a much smaller pool of 2.3- 2.5 million viewers per season.
Nevertheless, Mayday has both fewer donors and a lower rate of donation from participants. Mayday was a two-part campaign conceptualized by Harvard law professor Lawrence Lessig; in May of 2014 it aimed to and succeeded at crowd funding $1 million, an amount which was then matched by a few big-ticket donors. The June campaign, which was set to close at the end of July 4, had a crowdfunding goal of $5 million, an amount which donors also pledged to match. In total, the campaign raised $5,192,789 from 50,672 individuals – just .01 percent of Americans allowed to donate (ages 18+) got involved in the campaign as compared to 3.66 percent of Veronica Mars fans.
Campaign finance reform ranked 21st out of 22 issues, just edging out global warming, in a January Pew poll about the public’s top priorities for Obama and Congress last year and only 40 percent of responders to a separate Washington Post-Pew poll correctly identified the definition of a Super PAC.
Despite the lack of tangible action from a significant proportion of Americans, 69 percent of Americans, polled by the Washington Post in conjunction with ABC news in March 2012, said that Super PACs should be illegal. A CBS-New York Times poll in January of 2012 has similar results; 67 percent of respondents said that groups not directly affiliated with candidates should not be allowed to spend unlimited funds on ads.
If Lessig’s plan succeeds, the public “will elect a congress committed to fundamental reform in the way campaigns are funded by 2016.”